SEPPES Door Industry Wins ‘Global Trade Gold Award’ for Brand Strength and Market Expansion

On June 19, 2025, the Alibaba International team visited SEPPES Door Industry (Suzhou) Co., Ltd. for an in-depth interview with Chairman Yang Yuanjia. The interview focused on key topics such as brand globalization and global trade, providing valuable insights for companies seeking to expand internationally. At the end of the interview, Alibaba International awarded SEPPES the “Global Trade Gold Award” in recognition of the company’s remarkable achievements in global market expansion and trade circulation.

SEPPES Door Industry: From Industry Expertise to Global Expansion

Since its establishment 14 years ago, SEPPES Door Industry has been committed to providing high-quality industrial door solutions to global customers, continuously expanding its influence within the industry. Over the past five years, SEPPES has actively pursued international market expansion, successfully exporting products to over 70 countries. Thanks to its reliable product quality and excellent customer service, SEPPES has earned a strong reputation in the global market.

During the interview, Chairman Yang Yuanjia shared the challenges and strategies SEPPES faced during its brand globalization journey. He highlighted challenges such as market demand differences across countries, complex trade policies, and the establishment of brand recognition. To overcome these obstacles, SEPPES focused heavily on product development, investing significant resources to ensure their products not only met international standards but also satisfied the diverse needs of different markets.

Technological Innovation and International Certifications: Unlocking Global Markets

In order to meet the demands of international markets, SEPPES continuously invests in technological innovation. Chairman Yang emphasized that SEPPES developed specialized industrial doors for countries with specific fire and explosion-proof requirements and successfully obtained international certifications such as UL, CE, and TÜV. These certifications serve as strong endorsements of product quality and have played a pivotal role in SEPPES’s successful entry into international markets.

Additionally, SEPPES has prioritized brand development and market promotion, participating in international trade shows, establishing close relationships with local distributors, and utilizing online platforms for targeted marketing to gradually increase its brand visibility and influence in global markets.

One-Stop Logistics and Technical Support: Hassle-Free Experience for Global Clients

SEPPES Door Industry is dedicated to customer satisfaction and offers not only high-quality industrial door solutions but also a one-stop logistics service. From production to delivery, SEPPES ensures the safe and timely delivery of products worldwide. Additionally, SEPPES provides comprehensive technical support to ensure that clients receive timely assistance and solutions during the use of their products.

“Global Trade Gold Award”: Industry Recognition of SEPPES Achievements

At the end of the interview, Alibaba International presented SEPPES with the “Global Trade Gold Award.” This prestigious award is a recognition of SEPPES outstanding contributions to global trade and market expansion. It highlights SEPPES exceptional achievements in expanding global reach and streamlining trade processes, solidifying the brands international reputation.

Looking Ahead: Deepening Brand Globalization Strategy and Supporting Chinese Manufacturing

Looking to the future, SEPPES Door Industry will continue to adhere to its principles of “Innovation, Quality, and Service” as it further expands into international markets and strengthens its brand globalization strategy. SEPPES also hopes that, through collaboration with platforms like Alibaba International, it can help more Chinese companies achieve successful brand globalization and contribute to the growing global presence of Chinese manufacturing.

This interview with Chairman Yang Yuanjia provided SEPPES Door Industry with a platform to showcase its brand globalization experience, while offering valuable insights to other traditional enterprises exploring international development. SEPPES cooperates with more than 4,200 companies worldwide, including IKEA, Fresenius, Johnson & Johnson, and more than 70 other Fortune 500 companies.