SEPPES Door Industry Chairman Yang Yuanjia Discusses Brand Globalization & Global Trade with Alibaba International

On June 19, 2025, the Alibaba International team visited SEPPES Door Industry (Suzhou) Co., Ltd. for an in-depth interview. The discussion centered on brand globalization and global trade, offering valuable insights for enterprises seeking international development.

SEPPES Door Industry: 14 Years of Expertise and Steady Global Expansion

Since its inception in 2011, SEPPES Door Industry has been dedicated to providing high-quality industrial door solutions for global customers. After 14 years of development, SEPPES has become a leading player in the industry. Over the past five years, SEPPES has made significant strides in the global market, exporting products to over 70 countries. With continuous technological innovation and exceptional customer service, SEPPES has earned widespread recognition internationally.

Overcoming Brand Globalization Challenges: SEPPES’s Approach

During the interview, Chairman Yang Yuanjia shared valuable experiences from the brand globalization process. He mentioned that during the initial phase of expanding overseas, SEPPES faced several challenges, such as market demand differences, complex international trade policies, and the need to build brand recognition. To overcome these challenges, SEPPES invested significant resources in product innovation, ensuring that products not only met international standards but also addressed the personalized needs of customers in different countries.

For example, in response to the unique fire and explosion-proof requirements of certain countries, SEPPES developed specific industrial door products, which passed international certifications such as UL, CE, and TÜV. These certifications served as powerful endorsements of product quality and helped SEPPES unlock doors to international markets.

Brand Building and Marketing: Key Factors in Global Competition

Chairman Yang emphasized that, in the era of global competition, a strong brand is one of a company’s core competitive advantages. SEPPES has gradually increased its brand recognition and influence in international markets through participation in international industry exhibitions, establishing partnerships with local distributors, and leveraging internet platforms for targeted marketing.

Furthermore, SEPPES offers a one-stop logistics solution and comprehensive technical support system for its global customers, ensuring that products are safely and timely delivered worldwide. SEPPES also provides professional after-sales support, addressing any issues customers face during product usage.

“Global Trade Gold Award”: High Recognition for SEPPES’s Achievements

At the end of the interview, Alibaba International presented SEPPES Door Industry with the “Global Trade Gold Award.” This honor is not only a recognition of SEPPES’s success in exporting to over 70 countries but also acknowledges the company’s exceptional performance in global market expansion and trade circulation.

Looking Ahead: SEPPES Continues to Strengthen Brand Globalization Strategy

Looking to the future, SEPPES Door Industry will continue to uphold the principles of “Innovation, Quality, and Service,” expanding its international presence and deepening its brand globalization strategy. SEPPES also aims to work with platforms like Alibaba International to provide successful case studies of brand globalization for more traditional Chinese companies, helping Chinese manufacturing industries secure a more prominent position in the global market.

This interview with Chairman Yang Yuanjia provided SEPPES Door Industry with a valuable platform to showcase its brand globalization experience while offering valuable insights for traditional enterprises exploring international development.